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Can you name your practice anything you want in California? Not exactly.

Posted by Heather Danesh | Mar 11, 2026 | 0 Comments

Naming Your California Medical Corporation: What Physicians Need to Know

Choosing a name for your medical corporation in California may seem like a straightforward branding decision, but it is actually governed by several legal requirements. Physicians forming professional corporations must comply with both corporate law and the rules of the Medical Board of California, which regulates medical practice in the state.

Understanding these requirements early can help avoid delays in forming your corporation and ensure that the name you choose complies with California law.

Here are some key considerations when selecting a name for a California medical corporation:

1. The Name Must Include a Corporate Designation

California law requires that the name of a professional corporation clearly indicate that the entity is a corporation. This helps ensure that the public understands they are dealing with a corporate entity rather than an individual medical practice.

Acceptable corporate designations include:

  • Professional Corporation

  • Prof. Corp.

  • Corporation or Corp.

  • Incorporated or Inc.

These identifiers must appear in the legal corporate name filed with the California Secretary of State. Without one of these designations, the formation documents may be rejected.

2. The Name Usually Must Include a Physician Shareholder's Name

Under California law, a medical corporation's name generally must include the name or surname of one or more physician shareholders, unless special permission is obtained to use a different name.

Examples of compliant corporate names include:

  • Smith Medical Corporation

  • Smith & Lee, M.D.s, Inc.

  • Johnson Dermatology, A Professional Corporation

This rule reflects the principle that professional corporations are owned and controlled by licensed physicians, and the corporate name should reflect that professional accountability.

3. Brand Names Require a Fictitious Name Permit

Many physicians prefer to operate their practice under a brand-style name that does not include their personal name. In California, this is allowed—but it requires an additional step.

If the name does not include the physician shareholder's surname, the corporation must obtain a Fictitious Name Permit from the Medical Board of California pursuant to Business and Professions Code § 2415.

Examples of names that typically require a fictitious name permit include:

  • Advanced Skin Institute

  • Pacific Coast Dermatology

  • Golden State Aesthetic Center

The Medical Board reviews these names to ensure they are not misleading and accurately reflect the nature of the practice.

 

4. The Name Cannot Be Misleading

California law prohibits professional corporations from using names that could mislead patients or the public.

Examples of problematic names may include those that:

  • Suggest a medical specialty the physicians do not practice

  • Imply a different professional structure than actually exists

  • Indicate that other licensed professionals are shareholders when they are not

For example, a corporation owned primarily by physicians could not use a name suggesting it is a podiatry corporationif podiatrists are not the controlling professionals.

The guiding principle is that the corporate name must accurately represent the profession, services, and ownership structure of the practice.

Practical Considerations When Choosing a Corporate Name

Beyond legal compliance, physicians often consider several practical factors when selecting a corporate name.

These include:

  • Whether to use a physician-name practice or a brand-style practice

  • Future practice expansion or additional physician shareholders

  • Marketing and patient recognition

  • Domain name availability and online branding

  • Whether obtaining a fictitious name permit will be necessary

In practice, many physicians choose to form the corporation using a physician-name corporate entity while operating publicly under a Medical Board–approved fictitious practice name. This approach allows the practice to maintain compliance while still benefiting from modern branding and marketing.

 

Final Thoughts

Naming a California medical corporation involves more than creative branding. Physicians must ensure their corporate name complies with state corporate statutes and the regulations of the Medical Board of California.

It's important to understand the requirements related to corporate designations, physician names, fictitious name permits, and misleading terminology, so that physicians can choose a name that is both legally compliant and well positioned for long-term growth.

Need Help Structuring Your Healthcare Practice?

Starting or restructuring a healthcare practice in California involves more than choosing a name. Professional corporations must comply with licensing board regulations, corporate statutes, and advertising rules that vary by profession.

If you are forming a medical, dental, chiropractic, physical therapy, pharmacy, or other healthcare corporation in California, West Coast Health Law Group provides guidance on entity formation, compliance planning, and practice structuring.  We offer a FREE consultation with West Coast Health Law Group which you may schedule by clicking the button on our website..

Disclaimer
This article is provided for informational purposes only and does not constitute legal advice. Reading this article or using this website does not create an attorney-client relationship with West Coast Health Law Group. Because laws and regulations change and each situation is unique, you should consult a qualified attorney regarding your specific circumstances before taking action.

About the Author

Heather Danesh

Dr. Heather N. Danesh is a healthcare attorney specializing in practice startups, transitions, regulatory compliance, and corporate healthcare governance. She provides strategic legal support to medical and dental practices, ensuring compliance with healthcare regulations and managing complex legal issues related to mergers, acquisitions, and practice formation.

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